Account Engagement (Pardot)

Account Engagement that actually works.

It’s not the tool. It’s the setup.

Account Engagement becomes complicated when too many hands touch it, too many automations pile up, and nobody owns the data. The result? Overbuilt systems, inconsistent processes, and marketers who spend more time troubleshooting than marketing. Thompson Technology takes the opposite approach: small, sharp, iterative improvements that leave your system cleaner every month—not more chaotic.

No cluttered automations

No forgotten scoring rules

No attribution dashboards that make everyone squint

No hour tracking. No change orders. No “phase two.”
Just continuous improvements to the things that actually move your marketing forward.

Automation building, rebuilding, and cleanup

Campaign structure & naming conventions

Segmentation, scoring, grading & routing architecture

Preference centers & subscription management

Attribution setup (finally make Salesforce and MCAE agree)

Form & form handler optimization

Deliverability tuning & monitoring

Reporting & iterative dashboards

Ongoing system health checks & iterative enhancements

Systems & Automations

Automations that nobody remembers building

Lead assignment that works… sometimes

Campaigns that stopped syncing somewhere around 2021

Data & Reporting

Lists that don’t match reality

Reports that don’t line up with Salesforce

Deliverability dropping without explanation

Structure & Assets

A score model that “felt right at the time”

A folder structure that sparks fear

Landing pages that still use old branding

While other firms hide their pricing, Thompson Technology puts it right on the page—clear, straightforward, and easy to understand. Three ways to work together. No surprises.

A straightforward block of time for teams that want real progress without the ceremony of a “project.”

Use it for:

Salesforce

Account Engagement

Fixing whatever’s slowing things down

Benefits:

Predictable

Flexible

No drama

Unlimited MCAE support. Yes, unlimited.

Use it for:

Automation

Segmentation

Scoring & routing

Deliverability tuning

Attribution help

Benefits:

No tracking hours

No change orders

Just the work that needs to get done

Unlimited help across both platforms.

Covers:

CRM

Automation

Operations

Data quality

Integrations

Outcome:

One partner for everything your revenue team relies on

Essentially a full Salesforce ops department without hiring one