Use the power of AI to seamlessly align your Sales and Marketing teams.
Integrate your Marketing and Sales teams with the worlds #1 CRM
Use the power of AI to seamlessly align your Sales and Marketing teams using the world’s #1 CRM solution.
Pardot is packed with user friendly, easy to use tools so that you and your team can hit the ground zooming. Pardot’s automatic integration with Salesforce means that you can create powerful, automated campaigns and transform their impact into real time lead strategies for your sales team.
Find more leads and nurture them in real time, converting faster and with more authentic interaction through tailored, relevant campaigns and personalized journeys. Act on insights immediately, as you track your marketing performance all in one place.
Sales processes are beautifully managed in your Salesforce platform, but what about your marketing processes? Pardot is where we truly marry your Sales and Marketing processes so that they work in perfect unity, optimized for your business
Similar to how we customize your salesforce instance for your specific business needs, Pardot offers myriad ways to optimize your Marketing efforts so your staff spends less time aggregating data and more their time where it counts; amplifying your company’s voice.
The ability to customize and tailor your repeating engagements; creating automated dynamic lists that remind your clients of important dates, creating smart engagements that anticipate your clients’ needs or tailoring your content based upon the number of click-throughs. Pardot makes this easy.
Pardot creates seamless interactions converting your Marketing Qualified Leads to Sales Qualified Leads with no data loss and most importantly, effortless client relationship management.
Data will always drive your business choices, with Pardot Analytics Studio, create curated real-time reports, dashboards and predictive models to maximize your ROI at each stage of your funnel.
The Salesforce Connector allows Pardot to securely sync prospects, contacts, leads and opportunities with the Salesforce CRM. It also allows Pardot emails sent to prospects to sync as Salesforce activities.
3rd Party Connectors
Connectors allow Pardot accounts to sync with third party applications such as a CRM system or Google AdWords. Data can be passed back and forth between the two applications allowing a user to manage many formerly disparate marketing channels from within Pardot interface.
Domain Reputation with Pardot
Pardot can’t control your sending reputation or guarantee the delivery of your emails. However, we can help you understand how to manage your deliverability and answer any questions you have. If regular Pardot support isn’t able to help, we have a dedicated team of delivery specialists to assist you.
Email Communications Compliance
The California Consumer Privacy Act (CCPA) gives consumers more control over how their data is used and penalizes misuse. Pardot has a strict permission-based email marketing policy — but for added flexibility, also offers our customers substantial configuration options for email consent collection and management.
Salesforce Engage is a Pardot product on a mission to bridge the gap between marketing and sales. You could say that it’s the Salesforce sales user’s window into relevant marketing information in Pardot, aiding transparency across teams.
1st Party Data Collection
Pardot has developed a new first-party tracking service that allows our marketing customers to keep providing personalized experiences based on their customers’ journeys and keep delivering relevant content at the right time.
* Measure campaigns and track marketing performance in real times so that you can nurture what resonates.
* Integrate with Zoom and other 3rd party video platform tools to incorporate data from your live and virtual events.
* Gain visibility into your advertising spends with Google Ads integration.
Make integration easy, connect your CRM with Pardot today.
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