Often businesses do not have full-time salesforce Pardot administrators or understand why somebody would need a Pardot and Salesforce administrators. Without the expertise that comes with both systems, it can be easy to not fully integrate your sales and marketing platforms or make mistakes in their management.
Regardless of if you want to design a better grading system for your clients, enrich your data through progressive forms, or fix the multitude of data sync errors that have accumulated over the years, we will work with you to implement best practices to bring marketing and sales closer together.
When it comes to digital marketing and scaling up, one of the most focused on topics is lead nurturing and lead qualification. If any business hopes to experience significant growth or reduce the overhead of having to work every lead that comes into the system manually, the keys are presented in Pardot. With that said, there is a big difference between having a car and knowing how to drive it.
We work with each of our clients to draft a robust lead qualification and scoring practice that achieves high growth and then work with you to implement the method. We are invested in your success and work to define and iterate through your scoring and grading categories to present the right information to the right person at the right time.
Often the most critical question to management around their marketing application is what is my campaign ROI, or Return on Investment. Sometimes an ROI is not the simplest to calculate when we get into the digital realm. Regardless of if your organization is using Connected Campaigns or utilizing the original Pardot Campaigns and Salesforce Campaigns, it is important to understand the pros and cons of each lead arbitration model and how to generate an accurate ROI for management.
Here, we can simplify your model and provide straightforward reporting for management to make the required decisions that are needed to take their business to the next level.